Electronics giant adds to fun spirit of Pancake Day with online video competition
February 16, 2010 – As Pancake Day arrives once again, electronics giant SANYO is adding to this year’s fun by launching a search for Britain’s best pancake tosser today. As the company launches its new range of full HD Xacti dual cameras this month, it is encouraging those Britons most adept at launching pancakes in the air to post home made footage of their talents online. Videos will then be rated by the British public on a new dedicated website (http://www.pancaketoss.com), with the highest rated video winning a brand new Xacti Dual Camera.
Dominic Jones, UK Marketing Manager for SANYO commented: “Pancake Day is a national institution, so we wanted to do something fun to celebrate. It is the one day of the year you’re allowed to play with your food, and this year you might even win a something for it.”
SANYO has created a badge that you can post on your Facebook page to promote your pancake toss video to friends and family, and links can be shared easily across other social networks such as Twitter and MySpace. To enter a video, simply email your footage topancaketoss@sanyo.com or post your video to YouTube and tag it with #SANYOPancakeToss. The competition is open to all ages from today, and serial flippers can even enter multiple videos to enhance their chances of winning.
The video with the best average rating by viewers when the competition closes on February 21 will take home a new SANYO Xacti VPC-CS1, the world’s smallest, lightest and thinnest full HD camcorder.
Dominic Jones, added: “Online video is all about capturing the fun of the everyday, and what better day to shoot some footage than Shrove Tuesday? Simply point, shoot and share the video with us online and you could win a brand new SANYO Xacti.”
Pancake Day facts:
· Pancake Day is also know as ‘Mardi Gras’ (or Fat Tuesday) in other parts of the world
· Pancake Day, or ‘Shrove Tuesday’ is noted in histories as far back as 1000 AD
· Pancake day marks the first day of Lent, traditionally a Christian time for fasting before Easter
· Pancake ingredients – milk, eggs, sugar flour and butter – made them perfect for using up the perishables in the larder prior to Lent fasting
· There are 53,900 videos about pancakes on YouTube
· Many towns and cities, such as St Albans, host Pancake Day races
· It is believed this tradition comes from women rushing to Church to confess their sins before the noon cut-off point, clutching their half-finished pancakes
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